The current CEO of Collingwood Football Club is Craig Kelly. A former Collingwood player himself, Kelly was a member of the club’s 1990 Premiership team. He enjoyed a successful career in AFL, playing as a defender from 1989 to 1996. After his playing days, Kelly transitioned into the business side of sports, co-founding TLA (formerly ESP), a prominent sports marketing agency.
In February 2023, Kelly took on the role of CEO at Collingwood, bringing with him decades of experience in sports management and talent representation​(collingwoodfc.com.au)​(collingwoodfc.com.au).
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